Internet Marketing Training Workshop

 Zimbabwe, May 31st, 2012 - Internet marketing is basically marketing of products and services on line. The global growth of internet technology is starting to be felt even in developing countries like Zimbabwe. Internet has become ubiquitous; people can access it from their computers to their cell phones. This has enhanced global reach, reduced marketing and advertising costs as well as making target marketing more accurate. In order for a business to have a competitive edge it has to embark on internet marketing. The opportunities for a business when it is successfully marketed on the internet are limitless. This platform gives a company the chance to reach a clientele far beyond the bounds of a business’ physical location. It is from this background that TIPS/WINNER Zimbabwe organized women entrepreneurs and trained them on Internet marketing on Thursday, 31 May 2012. Ambrose Kavu, the Manager of TIPS/WINNER Zimbabwe National Bureau with the assistance of Jane Mudzamiri the Winner Co-ordinator and other TIPS Staff, took the women entrepreneurs through the half day training workshop. Women received both theory and practical lessons and posted photographs of their products on the internet marketing sites like classifieds. They also signed into mailing lists like dipleague and SuddenlyZimbabwe. Participants were encouraged to continuously internalize the use of the internet for strategic and tactical business purposes.

The course components covered:

-         Internet versus traditional marketing

-         Considerations  for internet advertising

-         Best internet platforms to market products

-         How to register adverts online

-         How to create winning adverts

-         Practical listing of products and services

-         Business networks, search engines and social networks

List of participants: